shops gourmet The network of Established in 2007 Become part of
Richard Fournier 2 work is my distraction There is no distraction at work To understand the origins of Le Comptoir de Mathilde in Provence, you have to travel a further 200 km to the north, towards Saint-Etienne. This is where Mathilde lived: a baker by trade, and grandmother to a certain Richard. In 2007, the boy from Saint-Etienne decides to pay tribute to the woman who inspired his childhood, and opens a small delicatessen in Nyons called “Le Comptoir de Mathilde”. Here, he sells products in bulk, such as olive oil, vinegar, tapenade and liqueurs, etc. With a strong desire to sell beautiful, gourmet products, he becomes a manufacturer as well as a retailer. Without inheriting a storefront, he embarked on this adventure as one would search for treasure, with the ambition to fly the flag for fine French gastronomy. A first shop, then a second, leads Richard to developing franchises, and investing in a 24,000 m2 production facility to satisfy the great gourmet descendants of Granny Mathilde. “Creating and sharing moments of emotion through innovative gourmet products has always been dear to my heart. Manufacturing our products in France, with a team driven by the values and DNA of the brand, is a real source of pride and guarantees our know-how and expertise.” Founder “ “
2007 2015 2024 2020 84 145 1 19 3 A fast-growing concept Number of shops of shops are held by multi-unit franchisees employees at the head office Double-digit growth since the company was established European projects and international ambitions outlets in France +250 TARGET 140 50%
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5 Beautiful gourmet products made in France made with premium ingredients (up to 55% hazelnut paste), no palm oil or GMOs, and available in more than 20 flavours. Artisanal spreads old fashioned, fun products which are beautifully presented in boxes that you will want to keep. Snacking chocolate and particularly the authentic Rum Baba, an elegant little cork-shaped cake soaked in the liqueur syrup of our best regional alcohols: rum, Armagnac, Limoncello, Cognac, Cointreau… Speciality Alcohol Since 2007 we have been manufacturing 80 % of our products. In our 24,000 m2 production facility, we have 4 workshops which allow us to meet the needs of OUR 4 PRODUCT RANGES: delicious, gourmet products which can be shared with family and friends over a counter or around a table. fine food
6 events
7 Regular highlights allowing product rotation according to seasonality promoting annual events A wide range Capsule collections Beautiful, gourmet gifts throughout the year Sweet products Savoury products have their hour of glory from September to April. come to the fore from May to August.
8 Reclaimed wood that offers both low areas for theatrical display and product promotion. Most of the stock is stored under the palox boxes. Vintage objects are used for decoration, and storage is organised by range. 100% wooden furnishings A unique concept shop
9 Lettering representing our professions hand-painted onto furnishings by our painter; a trompe-l'oeil painting specific to each shop representing a widely-recognized feature of the city. All these elements contribute to a warm, reassuring setting, which is conducive to letting yourself be carried away by nostalgic tastes. Authentic decor
10 the 5 senses Customer experience the ultimate in customer comfort and support throughout the journey. Awakening
11 smell hearing sight taste touch a pleasant aroma as soon as you enter the boutique an original soundtrack a setting conducive to being carried away by old-fashioned products tasting as the main theme, with tasting discoveries at the boutique entrance, and throughout the customer journey products that are put in a wicker basket, and then combined to create a delicious gift box
12 Become a franchisee and share the desire to be an entrepreneur Become part of the adventure
13 VISUELS NON CONTRACTUELS - SUGGESTION DE PRÉSENTATION - TOUS DROITS RÉSERVÉS LE COMPTOIR DE MATHILDE CRAQUANTS À L'EXTÉRIEUR, FONDANTS À L'INTÉRIEUR Maxi-cookies LES CAHIERS DE MATHILDE VOTRE BOUTIQUE WWW.LECOMPTOIRDEMATHILDE. COM À DÉCOUVRIR LES CAHIERS DE MATHILDE Identifiez @lecomptoirdemathilde sur votre recette faite à la maison et ajoutez #MATHILDERECETTE 20 SAVEURS DE TURBINÉS des bonnes choses ! POUR LES AMOUREUX Avec un pourcentage élevé de pâte de noisette et un croquant fabuleux apporté par les éclats de caramel, de grué et de noisettes, nos truffes au chocolat noir, blond ou lait sont la gourmandise indispensable pour vos soirées télé. Sans oublier leur forme originale et leur petit format qui invitent à se resservir. Bonne dégustation ! nos truffes sont composées de 5 ingrédients .. et c’est tout ! PLUS DE LE COMPTOIR DE MATHILDE 952 CHEMIN DE PIOLENC 84850 CAMARET SUR AIGUES - FRANCE 120€ 1 Prix indicatif du moulage chocolat lait Jusqu’au 27 mars à minuit GAGNANT par boutique January december February March April May June Comprehensive support Communication A sales events plan detailing the year’s high points Commercial • an expert team dedicated to the franchise; • support in opening the shop • a local commercial follow-up • exclusive training: Le Comptoir de Mathilde culture, products, performance ingredients and sales techniques; • enjoyable shared moments and regular exchanges: regional meetings and conventions Recipes Posters Loyalty programme 360° comms Social networks And many other tools Epiphany Pancake Day Valentine’s Day Easter Mother’s Day Father’s Day
14 Shopping mall Town centre
15 welcome Town centre A few ratios Investment gross margin Works Layout Starting inventory Start-up costs & training Computer and sound equipment… Royalties staff ratio rental costs • n°1 location • significant footfall • wide, high-impact storefront • town with > 30,000 inhabitants • central mall location and/ or opposite checkouts • shopping mall >2.5 M visitors/year Standard turnover excl. taxes 35 à 40 m² Retail space + stock Area Average basket Location Shopping mall 60 à 70 m² Rental area 55% 50 à 60 K€ 40 à 50 K€ 25 K€ 18 K€ 5 K€ 5% 20% 10% - 12% 280/320 K€ 380/550 K€ 25€all taxes included all taxes included 23€
1 2 3 4 7 8 5 9 6 10 12 11 13 14 15 16 The key stages of the project A discovery telephone appointment Meeting at the head office in Camaret-sur-Aigues (84), France Qualifying the location in the area with our Development Manager Signing the draft lease Searching for bank financing Searching for premises in the authorised area Constructing a provisional budget and a detailed investment plan Preparing and submitting the town planning application Giving the Pre-contract Information Document (PID) to the candidate Theoretical and practical training at the head office, and in a pilot shop Starting the preparatory work on the shop with our Project Manager • Fluids (water/EDF) • Storefront + entrance • Air curtain • Air-conditioning • Floor • Walls + ceiling Signing the lease deed, bank loan and franchise agreement Installing furnishings, and decorating the sales outlet Merchandising and product layout Opening the shop 5 months
17 Dive into our universe scan to see our video
18 you love good food and are passionate about it you love convenience stores, and share the desire to be an entrepreneur you would like to become part of a network which is based on listening and dialogue you would like to be an ambassador for Le Comptoir de Mathilde in an area you know well
[email protected] 19 Don’t delay come and join us It’s up to you
welcome www.lecomptoirdemathilde.com
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