Blog

What pride and joy! This 1st of October, The Mathilde's Counter won two major distinctions:
✨ Best Store Chain 2026
✨ Franchise of the Year 2026
in the category Delicatessen, Tea and Coffee.

These awards, presented based on over 1.2 million consumer votes, reward the commitment of our entire team to offer a tasty, authentic, and local experience.

“Receiving these two distinctions in the same year is a huge pride. They testify to the strength of our concept and the commitment of our teams and franchisees to embody the spirit of Mathilde's Counter,” emphasizes Philippe Kratz, Deputy General Manager.

A beautiful collective recognition

Since its creation in 2007 in Saint-Etienne, our house remains faithful to its artisanal and human values. Today, with over 150 boutiques, 2,400 resellers, and a presence in 40 countries, we continue to share the taste of good and homemade.

“These awards confirm our ambition: to make our gourmet products accessible and to promote artisanal know-how,” adds Isabelle Scalliet, Franchise Network Director.

Thank you, our Gourmets

This double victory is above all yours. Thank you for your trust, your visits, your exchanges, and all those moments of shared pleasure around our chocolate and savory creations. You are at the heart of our adventure, and we will continue to delight you with passion and creativity!